Why the Netherlands Is a Hidden Gateway for Europe’s Toy Supply Chain

One thing that surprises many people in the toy industry:

The country selling the most toys in Europe is not always the country importing them.

A large portion of toys sold across Europe actually enters through logistics hubs like the Netherlands.

From there, distributors supply retailers in Germany, France, Scandinavia, and Eastern Europe.

Companies such as Toi-Toys and Johntoy have built strong distribution networks across the EU. 

This structure makes the Netherlands an important sourcing gateway for many toy suppliers.

For manufacturers looking at Europe, understanding how the supply chain works can be just as important as understanding the consumer market.

Sometimes the opportunity isn’t where the toys are sold.

It’s where they first enter the market.

#toys #logistics #supplychain #manufacturing #europe